About the brand

Authentic. Versatile. 100% country.

Discover our unique collections, designed to be meaningful and created here by our team.

Each piece incorporates careful details and nods to our French-speaking roots—a proudly embraced touch of home.

We focus on timeless cuts and comfort that keeps pace with your life: whether you're in the city, at a festival, in the great outdoors, or at the edge of a rodeo ring.

Elegance meets local charm in a contemporary style, infused with country vibes.

🎶 For those who love music, rodeo, and freedom.
A look that reflects you—ready to go anywhere.

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Eco-responsibility

We made a clear choice: produce less, but better.

Each piece is produced locally, in small quantities, to avoid waste and honor quality over quantity.

No overstock, no fast fashion—just clothes made to last, designed with respect for people and the planet.

💚 Less transport, less waste, more meaning.

Because dressing well also means making choices that matter.