Our Athletes and Ambassadors
They live country. They wear 4ever Ranch.
Behind every barrel race, every climb into the bucking chute, every hour spent in the stable, there's a passion that never fades. Our ambassadors are local rodeo athletes who embody the values of 4ever Ranch: hard work, authenticity, and a love for the western lifestyle.
From the competition arena to everyday life, they proudly wear our colors. Here are the people who bring the brand to life.
Britany Héroux
Discipline: Barrel Racing
Region: Joliette, Quebec
Horse: Roller Can Fly
Britany travels the Quebec rodeo circuit from one end of the province to the other — from Saint-Hyacinthe to Charlevoix, passing through Ranch Traversy and even Saint-Tite! Aboard Roller Can Fly, she attacks each course with the precision and intensity that thrill crowds in barrel racing. Her true strength lies in her bond with her horse.
Follow Britany: @Britanyheroux
Mégan Héroux
Discipline: Barrel Racing
Region: Joliette, Quebec
Horse: Fantastik Filly
A regular at IPRA rodeos throughout Quebec—from Princeville to Charlevoix to the Saint-Tite Western Festival—Megan competes in barrel racing with Fantastik Filly. Speed, control, and composure: the winning trio she brings to every arena.
Follow Megan: @Meganeheroux
Xavier Vermesch
Discipline: Rescue and Exchange
Rider exchange is the most spectacular rodeo event: two riders, a galloping horse, and a timed jump where every fraction of a second counts. Xavier excels at it thanks to a rare blend of audacity, timing, and absolute trust in his partner. A discipline that is unforgiving—exactly the kind of challenge he loves.
Follow Xavier: @Xavier_vermeersch
Olivier Despars
Discipline: Bareback
Region: Joliette, Quebec
Bareback riding is eight seconds of pure intensity—no saddle, just grip, heart, and determination. Olivier is climbing the ranks of the IPRA Canada circuit, where he has already risen to become one of the leaders in his category. An athlete who embodies the raw courage of rodeo.
Follow Olivier: @oli.dps